Controversial YouTuber Jyoti Malhotra Invited for Vande Bharat Promotion, Seen Accompanying BJP Leaders in Kerala
In a move that has sparked widespread debate and criticism on social media, controversial YouTuber Jyoti Malhotra was recently seen traveling on the prestigious Vande Bharat Express alongside several BJP leaders during a promotional event in Kerala. The incident has reignited conversations around the intersection of politics, digital influence, and public perception in the run-up to crucial state elections.
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Vande Bharat’s Promotional Campaign Under Scrutiny
The Vande Bharat Express — India’s flagship semi-high-speed train — has been projected as a symbol of technological progress and modern infrastructure. To boost public awareness and tourism, the Indian Railways, in collaboration with local political leaders, has been conducting promotional campaigns across states. However, the inclusion of Jyoti Malhotra, known for her divisive content and past controversial statements, has drawn criticism from both opposition parties and citizens.
Who is Jyoti Malhotra?
Jyoti Malhotra is a popular yet polarizing content creator with a significant following on platforms like YouTube and Instagram. While she is celebrated among certain segments of youth for her bold commentary and vlogs, she has also been widely criticized for spreading misinformation, sensationalism, and targeting specific communities in the past.
Her invitation to participate in a government-backed event — one closely associated with national pride and public interest — has raised questions about the selection criteria and the message it sends to the public.
Seen With BJP Leaders in Kerala
During the journey on the Vande Bharat Express in Kerala, Malhotra was photographed and filmed engaging with prominent BJP leaders, sharing reels, and promoting the train’s features. Her presence at official briefings and her visibility in social media clips along with party members gave the impression of an orchestrated publicity move — possibly to tap into her large fanbase and digital influence.
This sparked reactions from political observers and critics who pointed out the growing trend of using controversial influencers to sway public opinion, especially in politically sensitive states like Kerala where the BJP is trying to expand its footprint.
Opposition Reacts Strongly
Leaders from the Congress and Left Democratic Front (LDF) were quick to condemn the move, accusing the BJP of “normalizing fringe voices” for political gain. “Inviting someone with a history of inflammatory content to promote a national project is both irresponsible and dangerous,” said a CPI(M) spokesperson.
Others questioned why taxpayers’ resources should be used to elevate influencers with questionable pasts, especially in a state known for its progressive and inclusive politics.
Public Divided on Social Media
The incident has sparked polarizing opinions online. While some users defended the BJP’s outreach strategy, calling it a smart move to engage youth through social media influencers, others expressed concern that it set a troubling precedent. Hashtags like #BoycottVandeBharat and #InfluencerPolitics began trending, with users demanding transparency in the selection of individuals representing national campaigns.
Indian Railways Yet to Issue a Statement
As the controversy grows, the Indian Railways has so far remained silent on the matter. Whether Jyoti Malhotra’s inclusion was an official decision or a party-driven move remains unclear. Analysts believe that the government may now need to revise its influencer strategy to ensure better vetting and more neutral representation.
The incident underscores the growing influence of digital personalities in mainstream political and governmental campaigns. While influencer collaborations are not new, the choice of personalities — especially those mired in controversy — can have lasting impacts on public perception. As India treads the fine line between innovation, outreach, and accountability, the debate around Jyoti Malhotra’s presence on the Vande Bharat promotional tour may serve as a wake-up call for more responsible public engagement.
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